Case Solutions
2015-10-12 20:25:56 UTC
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Please use Ctrl+F to find your cases from this list. If you do not find your required case in this list please send us email directly at buycasesolutions (AT) gmail (dot) com. We can help you to get it.
Aqualisa Quartz: Simply a Better Shower by Youngme Moon
Aravind Eye Hospital, Madurai, India: In Service for Sight by V. Kasturi Rangan
Barco Projection Systems (A): Worldwide Niche Marketing by Rowland T. Moriarty
Biopure Corp. by John T. Gourville
Birth of the Swatch by Youngme Moon
Black & Decker Corp. (A): Power Tools Division by Robert J. Dolan
BMWFilms by Youngme Moon
Brita Products Co. by John A. Deighton
Burberry by Youngme Moon
Callaway Golf Co. by Rajiv Lal
Calyx & Corolla by Walter J. Salmon
Charles Schwab & Co., Inc.: The “Talk to Chuck” Advertising Campaign by John A. Quelch
Citibank: Launching the Credit Card in Asia Pacific (A) by V. Kasturi Rangan
Coca-Cola’s New Vending Machine (A): Pricing to Capture Value, or Not? by Charles King, Das Narayandas
Colgate Max Fresh: Global Brand Roll-Out by John A. Quelch, Jacquie Labatt-Randle
Colgate-Palmolive Co.: The Precision Toothbrush by John A. Quelch
Communispace by Anat Keinan
Computron, Inc. (2006) by John A. Quelch
Cumberland Metal Industries: Engineered Products Division–1980 by Benson P. Shapiro
Cyworld: Creating and Capturing Value in a Social Network by Sunil Gupta, Sangman Han
Dominion Motors & Controls Ltd. by E. Raymond Corey
Dove: Evolution of a Brand by John A. Deighton
Eastman Kodak Co.: Funtime Film by Robert J. Dolan
elBulli: The Taste of Innovation by Michael I. Norton
Goodyear: The Aquatred Launch by John A. Quelch
Harrah’s Entertainment, Inc. by Rajiv Lal
H-E-B Own Brands by V. Kasturi Rangan
HubSpot: Inbound Marketing and Web 2.0 by Thomas J. Steenburgh
IKEA Invades America by Youngme Moon
Inside Intel Inside by Youngme Moon
Kingsford Charcoal by Das Narayandas
KONE: The MonoSpace Launch in Germany by Das Narayandas
Land Rover North America, Inc. by Susan Fournier
Launching the BMW Z3 Roadster by Susan Fournier, Robert J. Dolan
Lenovo: Building a Global Brand by John A. Quelch
L’Oreal of Paris: Bringing “Class to Mass” with Plenitude by Robert J. Dolan
Marketing at The Vanguard Group by John A. Quelch, Carin-Isabel Knoop
Marvel Enterprises, Inc. by Anita Elberse
Medicines Co. by John T. Gourville
Mountain Dew: Selecting New Creative by Douglas B. Holt
Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) by V. Kasturi Rangan
Optical Distortion, Inc. (A) by Darral G. Clarke
Polyphonic HMI: Mixing Music and Math by Anita Elberse
Product Team Cialis: Getting Ready to Market by Elie Ofek
Real Madrid Club de Futbol by John A. Quelch, Carin-Isabel Knoop
Red Lobster by David E. Bell, Jason Riis
Rohm and Haas (A): New Product Marketing Strategy by V. Kasturi Rangan
Samsung Electronics Co.: Global Marketing Operations by John A. Quelch
Sealed Air Corp. by Robert J. Dolan
Snappleby John A. Deighton
Starbucks: Delivering Customer Service by John A. Quelch, Youngme Moon
Steinway & Sons: Buying a Legend (A) by John T. Gourville, Joseph B. Lassiter
The New Beetle by Rajiv Lal
The New York Times Paywall by Vineet Kumar, Bharat N. Anand, Sunil Gupta, Felix Oberholzer-Gee
TiVo by Luc Wathieu
Tweeter etc. by John T. Gourville, George Wu
Unilever in India: Hindustan Lever’s Project Shakti–Marketing FMCG to the Rural Consumer by V. Kasturi Rangan, Rohithari Rajan
UnME Jeans: Branding in Web 2.0 by Thomas J. Steenburgh
Virgin Mobile USA: Pricing for the Very First Time by Gail McGovern
XM Satellite Radio (A) by David B. Godes, Elie Ofek
Online Marketing at Big Skinny by Benjamin Edelman, Scott Duke Kominers
HubSpot: Inbound Marketing and Web 2.0 by Thomas Steenburgh, Jill Avery, Naseem Dahod
Rohm and Haas (A): New Product Marketing Strategy by V. Kasturi Rangan, Susan Lasley
Barco Projection Systems (A): Worldwide Niche Marketing by Rowland T. Moriarty Jr., Krista McQuade
Brannigan Foods: Strategic Marketing Planning by John A. Quelch, James Kindley
Marketing Simulation: Managing Segments and Customers V2 by Das Narayandas
Prelko Marketing Systems Inc. by Elizabeth M.A. Grasby, Eli Gladstone
Mekanism: Engineering Viral Marketing by Thales S. Teixeira, Alison Caverly
Lowe’s Companies, Inc.: Optimizing the Marketing Communications Mix by Mohanbir Sawhney, Aarti Kumar, Hilary Meyer, Coby Neuenschwander, Sang’ ona Oriedo, Mallika Pradhan, Garima Sethi, Pallavi Goodman
SVEDKA Vodka (C): Marketing Mix in the Vodka Industry by Paul W. Farris, Rajkumar Venkatesan
The Dannon Company: Marketing and Corporate Social Responsibility (B) by Christopher Marquis, Bobbi Thomason
Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing by Mohanbir Sawhney
Procter & Gamble: Marketing Capabilities by Rebecca Henderson, Ryan Johnson
http://www.dhonuk.com – Marketing Art in an Emerging Market by S. Ramesh Kumar, Shamit Bagchi
Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation by Allison Johnson, Laurie Dudo
Birzeit Pharmaceutical Company: Marketing from Palestine by Yara Asad, Ilan Alon
BBVA Compass: Marketing Resource Allocation by Sunil Gupta, Joseph Davies-Gavin
Ceja Vineyards: Marketing to the Hispanic Wine Consumer? by Armand Gilinsky Jr., Linda I. Nowak, Cristina Santini, Ricardo Villarreal daSilva
Kiai Marketing Group by Elizabeth M.A. Grasby, Eric Janssen
Infineon Raceway (Sears Point Raceway): Marketing in the Motorsports World by George Foster, Norm O’Reilly, David W. Hoyt
Homeless World Cup: Social Entrepreneurship, Cause Marketing, and a Partnership with Nike by George Foster, Jocelyn Hornblower, Norm O’Reilly
Franz Collection, Inc.: The Road From Subcontracting to Brand Marketing by Lien-Ti Bei, Shih-Fen Chen
Marketing and Ethics by R. Edward Freeman, Jacki Fritz, Jenny Mead
The Dannon Company: Marketing and Corporate Social Responsibility (A) by Christopher Marquis, Pooja Shah, Amanda Tolleson, Bobbi Thomason
HyundaiCard’s Marketing Strategy by Chan Soo Park, Ronald D. Camp
Nettwerk: Digital Marketing in the Music Industry by John Deighton, Leora Kornfeld
Ad-lider Embalagens, SA: Marketing Research for Drawstring Trash Bags in Brazil by Rosane Gertner, Dennis Guthery, Richard Ettenson
Marketing Planning at Just Us! Cafes by Sara Loudyi, Julia Sagebien, Normand Turgeon, Ian McKillop
Caesar IT Services: Marketing Multiple Value Propositions by Stefan Stremersch, Silvia Bellezza
Nashville Predators: Marketing Strategy for an NHL Franchise by June Cotte, Jamie Duncan
Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search by Mark Jeffery, Lisa Egli, Andy Gieraltowski, Jessica Lambert, Jason Miller, Liz Neely, Rakesh Sharma
Molson Canada: Social Media Marketing by Deborah Compeau, Israr Qureshi
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by John Quelch, Video Supplement (DVD) by John A. Quelch
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch, Video by John A. Quelch
Blogging: A New Play in Your Marketing Game Plan by Tanuja Singh, Liza Veron-Jackson, Joe Cullinane
Conroy’s Acura: Customer Lifetime Value and Return on Marketing by Kyle Murray, Mike Moffat
Anduro Marketing: Internet Services vs. Software Sales by Malcolm Munro, Sid L. Huff
Marketing the “$100 Laptop” (B) by John A. Quelch
Marketing the “$100 Laptop” (A) by John A. Quelch
Maria Sharapova: Marketing a Champion (B) by Anita Elberse, Margarita Golod
Maria Sharapova: Marketing a Champion (A) by Anita Elberse, Margarita Golod
EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing by Monica Park, Kineta Hung
Measuring Marketing Performance by Gail McGovern, John A. Quelch
PSI: Social Marketing Clean Water by V. Kasturi Rangan, Nava Ashraf, Marie Bell
Disney Consumer Products: Marketing Nutrition to Children by David E. Bell, Laura Winig
Marketing Chateau Margaux by John Deighton, Vincent Dessain, Leyland Pitt, Daniela Beyersdorfer, Anders Sjoman
Marketing New York City by V. Kasturi Rangan, Anita Elberse
Brand in the Hand: Mobile Marketing at Adidas by Andrew Rohm, Fareena Sultan, David Wesley
Myriad and OncorMed and the Marketing of the First Genetic Tests for Breast Cancer Susceptibility by Margaret L. Eaton, Rebecca Farkas, Daniel Greenwald
Dexit–A Marketing Opportunity by Robin Ritchie, Lalani Sohail, Sohail Lalani
Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly’s Experience with Prozac by Margaret L. Eaton, Mark Xu
Unilever in India: Hindustan Lever’s Project Shakti–Marketing FMCG to the Rural Consumer by V. Kasturi Rangan, Rohithari Rajan
Grupo Garantia (D) Cervejaria Brahma SA: Beer Brewing and Marketing by R. Jeffrey Ellis
Coca-Cola’s Marketing Challenges in Brazil: The Tubaίnas War by Dennis Guthery, David Gertner, Rosane Gertner
We are providing Case Solutions & Analysis at cheap prices with swift response.
Please use Ctrl+F to find your cases from this list. If you do not find your required case in this list please send us email directly at buycasesolutions (AT) gmail (dot) com. We can help you to get it.
Aqualisa Quartz: Simply a Better Shower by Youngme Moon
Aravind Eye Hospital, Madurai, India: In Service for Sight by V. Kasturi Rangan
Barco Projection Systems (A): Worldwide Niche Marketing by Rowland T. Moriarty
Biopure Corp. by John T. Gourville
Birth of the Swatch by Youngme Moon
Black & Decker Corp. (A): Power Tools Division by Robert J. Dolan
BMWFilms by Youngme Moon
Brita Products Co. by John A. Deighton
Burberry by Youngme Moon
Callaway Golf Co. by Rajiv Lal
Calyx & Corolla by Walter J. Salmon
Charles Schwab & Co., Inc.: The “Talk to Chuck” Advertising Campaign by John A. Quelch
Citibank: Launching the Credit Card in Asia Pacific (A) by V. Kasturi Rangan
Coca-Cola’s New Vending Machine (A): Pricing to Capture Value, or Not? by Charles King, Das Narayandas
Colgate Max Fresh: Global Brand Roll-Out by John A. Quelch, Jacquie Labatt-Randle
Colgate-Palmolive Co.: The Precision Toothbrush by John A. Quelch
Communispace by Anat Keinan
Computron, Inc. (2006) by John A. Quelch
Cumberland Metal Industries: Engineered Products Division–1980 by Benson P. Shapiro
Cyworld: Creating and Capturing Value in a Social Network by Sunil Gupta, Sangman Han
Dominion Motors & Controls Ltd. by E. Raymond Corey
Dove: Evolution of a Brand by John A. Deighton
Eastman Kodak Co.: Funtime Film by Robert J. Dolan
elBulli: The Taste of Innovation by Michael I. Norton
Goodyear: The Aquatred Launch by John A. Quelch
Harrah’s Entertainment, Inc. by Rajiv Lal
H-E-B Own Brands by V. Kasturi Rangan
HubSpot: Inbound Marketing and Web 2.0 by Thomas J. Steenburgh
IKEA Invades America by Youngme Moon
Inside Intel Inside by Youngme Moon
Kingsford Charcoal by Das Narayandas
KONE: The MonoSpace Launch in Germany by Das Narayandas
Land Rover North America, Inc. by Susan Fournier
Launching the BMW Z3 Roadster by Susan Fournier, Robert J. Dolan
Lenovo: Building a Global Brand by John A. Quelch
L’Oreal of Paris: Bringing “Class to Mass” with Plenitude by Robert J. Dolan
Marketing at The Vanguard Group by John A. Quelch, Carin-Isabel Knoop
Marvel Enterprises, Inc. by Anita Elberse
Medicines Co. by John T. Gourville
Mountain Dew: Selecting New Creative by Douglas B. Holt
Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) by V. Kasturi Rangan
Optical Distortion, Inc. (A) by Darral G. Clarke
Polyphonic HMI: Mixing Music and Math by Anita Elberse
Product Team Cialis: Getting Ready to Market by Elie Ofek
Real Madrid Club de Futbol by John A. Quelch, Carin-Isabel Knoop
Red Lobster by David E. Bell, Jason Riis
Rohm and Haas (A): New Product Marketing Strategy by V. Kasturi Rangan
Samsung Electronics Co.: Global Marketing Operations by John A. Quelch
Sealed Air Corp. by Robert J. Dolan
Snappleby John A. Deighton
Starbucks: Delivering Customer Service by John A. Quelch, Youngme Moon
Steinway & Sons: Buying a Legend (A) by John T. Gourville, Joseph B. Lassiter
The New Beetle by Rajiv Lal
The New York Times Paywall by Vineet Kumar, Bharat N. Anand, Sunil Gupta, Felix Oberholzer-Gee
TiVo by Luc Wathieu
Tweeter etc. by John T. Gourville, George Wu
Unilever in India: Hindustan Lever’s Project Shakti–Marketing FMCG to the Rural Consumer by V. Kasturi Rangan, Rohithari Rajan
UnME Jeans: Branding in Web 2.0 by Thomas J. Steenburgh
Virgin Mobile USA: Pricing for the Very First Time by Gail McGovern
XM Satellite Radio (A) by David B. Godes, Elie Ofek
Online Marketing at Big Skinny by Benjamin Edelman, Scott Duke Kominers
HubSpot: Inbound Marketing and Web 2.0 by Thomas Steenburgh, Jill Avery, Naseem Dahod
Rohm and Haas (A): New Product Marketing Strategy by V. Kasturi Rangan, Susan Lasley
Barco Projection Systems (A): Worldwide Niche Marketing by Rowland T. Moriarty Jr., Krista McQuade
Brannigan Foods: Strategic Marketing Planning by John A. Quelch, James Kindley
Marketing Simulation: Managing Segments and Customers V2 by Das Narayandas
Prelko Marketing Systems Inc. by Elizabeth M.A. Grasby, Eli Gladstone
Mekanism: Engineering Viral Marketing by Thales S. Teixeira, Alison Caverly
Lowe’s Companies, Inc.: Optimizing the Marketing Communications Mix by Mohanbir Sawhney, Aarti Kumar, Hilary Meyer, Coby Neuenschwander, Sang’ ona Oriedo, Mallika Pradhan, Garima Sethi, Pallavi Goodman
SVEDKA Vodka (C): Marketing Mix in the Vodka Industry by Paul W. Farris, Rajkumar Venkatesan
The Dannon Company: Marketing and Corporate Social Responsibility (B) by Christopher Marquis, Bobbi Thomason
Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing by Mohanbir Sawhney
Procter & Gamble: Marketing Capabilities by Rebecca Henderson, Ryan Johnson
http://www.dhonuk.com – Marketing Art in an Emerging Market by S. Ramesh Kumar, Shamit Bagchi
Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation by Allison Johnson, Laurie Dudo
Birzeit Pharmaceutical Company: Marketing from Palestine by Yara Asad, Ilan Alon
BBVA Compass: Marketing Resource Allocation by Sunil Gupta, Joseph Davies-Gavin
Ceja Vineyards: Marketing to the Hispanic Wine Consumer? by Armand Gilinsky Jr., Linda I. Nowak, Cristina Santini, Ricardo Villarreal daSilva
Kiai Marketing Group by Elizabeth M.A. Grasby, Eric Janssen
Infineon Raceway (Sears Point Raceway): Marketing in the Motorsports World by George Foster, Norm O’Reilly, David W. Hoyt
Homeless World Cup: Social Entrepreneurship, Cause Marketing, and a Partnership with Nike by George Foster, Jocelyn Hornblower, Norm O’Reilly
Franz Collection, Inc.: The Road From Subcontracting to Brand Marketing by Lien-Ti Bei, Shih-Fen Chen
Marketing and Ethics by R. Edward Freeman, Jacki Fritz, Jenny Mead
The Dannon Company: Marketing and Corporate Social Responsibility (A) by Christopher Marquis, Pooja Shah, Amanda Tolleson, Bobbi Thomason
HyundaiCard’s Marketing Strategy by Chan Soo Park, Ronald D. Camp
Nettwerk: Digital Marketing in the Music Industry by John Deighton, Leora Kornfeld
Ad-lider Embalagens, SA: Marketing Research for Drawstring Trash Bags in Brazil by Rosane Gertner, Dennis Guthery, Richard Ettenson
Marketing Planning at Just Us! Cafes by Sara Loudyi, Julia Sagebien, Normand Turgeon, Ian McKillop
Caesar IT Services: Marketing Multiple Value Propositions by Stefan Stremersch, Silvia Bellezza
Nashville Predators: Marketing Strategy for an NHL Franchise by June Cotte, Jamie Duncan
Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search by Mark Jeffery, Lisa Egli, Andy Gieraltowski, Jessica Lambert, Jason Miller, Liz Neely, Rakesh Sharma
Molson Canada: Social Media Marketing by Deborah Compeau, Israr Qureshi
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by John Quelch, Video Supplement (DVD) by John A. Quelch
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch, Video by John A. Quelch
Blogging: A New Play in Your Marketing Game Plan by Tanuja Singh, Liza Veron-Jackson, Joe Cullinane
Conroy’s Acura: Customer Lifetime Value and Return on Marketing by Kyle Murray, Mike Moffat
Anduro Marketing: Internet Services vs. Software Sales by Malcolm Munro, Sid L. Huff
Marketing the “$100 Laptop” (B) by John A. Quelch
Marketing the “$100 Laptop” (A) by John A. Quelch
Maria Sharapova: Marketing a Champion (B) by Anita Elberse, Margarita Golod
Maria Sharapova: Marketing a Champion (A) by Anita Elberse, Margarita Golod
EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing by Monica Park, Kineta Hung
Measuring Marketing Performance by Gail McGovern, John A. Quelch
PSI: Social Marketing Clean Water by V. Kasturi Rangan, Nava Ashraf, Marie Bell
Disney Consumer Products: Marketing Nutrition to Children by David E. Bell, Laura Winig
Marketing Chateau Margaux by John Deighton, Vincent Dessain, Leyland Pitt, Daniela Beyersdorfer, Anders Sjoman
Marketing New York City by V. Kasturi Rangan, Anita Elberse
Brand in the Hand: Mobile Marketing at Adidas by Andrew Rohm, Fareena Sultan, David Wesley
Myriad and OncorMed and the Marketing of the First Genetic Tests for Breast Cancer Susceptibility by Margaret L. Eaton, Rebecca Farkas, Daniel Greenwald
Dexit–A Marketing Opportunity by Robin Ritchie, Lalani Sohail, Sohail Lalani
Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly’s Experience with Prozac by Margaret L. Eaton, Mark Xu
Unilever in India: Hindustan Lever’s Project Shakti–Marketing FMCG to the Rural Consumer by V. Kasturi Rangan, Rohithari Rajan
Grupo Garantia (D) Cervejaria Brahma SA: Beer Brewing and Marketing by R. Jeffrey Ellis
Coca-Cola’s Marketing Challenges in Brazil: The Tubaίnas War by Dennis Guthery, David Gertner, Rosane Gertner